✦ A FUTURE WITHOUT CHANGE
✦ JOIN THE CONVERSATION
✦ A FUTURE WITHOUT CHANGE ✦ JOIN THE CONVERSATION
Our mission is to challenge ageism and promote healthy ageing by transforming how older women are represented in the media, particularly in the context of physical activity.
As Britain’s ageing population increases, the health and well-being of those over 50 has become a critical health concern both nationally and globally. For that reason, we strive to create a future where older women are not only recognised and valued but also inspired to stay active and healthy.